Marketing is Essential. This is an important concept to grasp. You must market your business in order to grow it. You may have incredible services, but if they’re not being marketed appropriately, well… few people may ever hear about how great your company is.
Ralph Waldo Emerson is quoted with, if a man can make a better mousetrap than his neighbor, the world will make a beaten path to his door. Do something better than the next guy and you’ll be successful, right? It’d be great if it were that easy. …

We’ve all seen the t-shirts advising, “Don’t Sweat the Small Stuff” and though that mantra may have made millions for those in the t-shirt printing industry, not sweating the small stuff in your business may be hurting you more than you think. It’s all too easy to become isolated behind a desk and lose touch with employees or what’s really going on within the company.
As owners, managers, directors and team leaders, it’s our job to keep our employees on task and the business on track. If we ignore the details …

A recent study by the National Federation of Independent Business shows cost of providing health insurance is the #1 concern for small business, followed closely by availability of liability insurance and workman’s compensation. The rising costs of fuel have pushed that concern to the #4 spot so far.
It’s doubtful that insurance will ever become wildly popular expense for business. Benefits of providing and having insurance are often only evident after there’s been a problem. Many business owners simply see the premiums due and view insurance as another bill with little …