How many marketing opportunities do you utilize that can easily add an additional 20% to your bottom line? Whatever your answer, it’s not enough! This issue of ShuBee Business Tips, we’re taking advice from ShuBee founder, Steve Stone on a simple and inexpensive, yet highly effective way to grow your business.
Steve explained a technique called “Clover Leafing,” which he used to gain new customers when he was operating his plumbing/HVAC business. The concept is simple; after he would finish a call with one of his clients, he would go to …

You’ve already spent money putting together a flyer, promo package or other mail piece to send to your customers, this week we’re going to go over a six pointers on how to make sure it doesn’t end up filed away in the trash can.

Stuff It – If you’re sending a sample or other trinket to a client or prospect, find a way to make it puff the envelope. This makes it harder to stack other mail on top of yours which means your mail is more likely to end up …

It used to be that an adequate advertising budget consisted of a large business listing in the big yellow book and a receptionist on standby to field the flood of incoming calls.
Those days are long gone.
If your business is still solely relying on this level of advertising campaign, its days could be numbered as well. Fact is, Yellow Page usage is on the decline. If their own launch and heavy promotion of a dot com doesn’t indicate their print division is hurting, here are a few facts from a report …