Home » Archive

Articles Archive for October 2008

sales »

[29 Oct 2008 | No Comment | ]

There’s no secret to overcoming price objections. In fact, to say that we can “overcome” them may not be the best wording – there are many solutions to help you justify your prices. The ultimate goal is to eliminate the customer’s price concern by helping them to understand the value of your goods and services so they will have an easier time accepting the final ticket price.
There are several solutions for combating price objections when a customer claims that your competitor will do “exactly” the same work or provide the …

management, sales »

[12 Oct 2008 | No Comment | ]

Slow economy, unstable market, high gas prices, economic bailout plans – what all does this mean to us – the business owners, purchasers and marketers responsible for keeping the business afloat during these uncertain times? First response to times like these is to cut the marketing and advertising budget.
Sometimes budget cuts are justified, but in most cases they’re a big mistake, here’s why:
Marketing Equals Revenue.
Research has proven time and time again that a business’ marketing budget is directly proportional to the profitability of a company. Cutting resources to your …