This Buzz tip may ring a bell -
it’s a topic we’ve covered before, but certainly bears repeating. The service
industry is a heavy player in phone book advertising. How can you make the most
of your advertising dollars in a highly competitive market? Well, let’s take
some things into consideration before we tackle that question.
First, phone book usage (particularly in the
yellow section) is on the decline. If their own launch and heavy promotion of a
dot com doesn’t indicate their print division is hurting, here are a few facts
from a recent report in PHC …

No one readily hires a “bad employee.” All new personnel are selected with the highest hopes and the best qualifications needed to help move the company along a desired path. During the course of employment though, many forces can change an employee’s feelings about the company and subsequently have a negative impact on their performance.
For business owners and managers, balancing personalities and work habits among multiple employees can be a difficult task. Dealing with lack-luster enthusiasm from techs, installers who are chronically late to work, laborers who frequently damage client’s …