Articles Archive for March 2009
Do you blend in or stick out?
When starting any business, whether in plumbing, HVAC, carpentry, real estate or a corner pizzeria, it’s vital to make efforts to differentiate your business from your competitors. Sounds simple, but why is this oh so simple, often overlooked marketing strategy so crucial to your success? Why should you strive to set yourself apart?
Because you can’t afford to let your business become a commodity.
Blending in to the crowd sets your business up for failure. If you do what everyone else is doing, offer the exact …
We have all been reading about or watching the current financial reports on the state of the economy and it is clear that the general consensus is that it is going to get worse before it gets better. We have already seen more and more businesses permanently close their doors due to poor cash flow. The good news is that you don’t have to be one of them! By implementing a simple two-step business practice, you can maintain a current receivables report and reduce your bad debt write-offs. …
Distribution Sales Manager
If you make each encounter with your customer an opportunity to build a lasting relationship and make it obvious that you care about your business, you will have success! Not all selling opportunities come when you’re face to face with a client or prospect, which makes it important to take a straight-forward, no-nonsense approach to marketing and selling yourself. To maximize the impact of your limited time with customers, it is important to know how to sell effectively. Some of these tips may seem common knowledge to …
Last issue we discussed ways to instill a positive company culture while reeling in flighty or prima donna attitudes by utilizing your biggest asset – the passenger seat of your service vehicles. This issue we’re going to shift gears a bit and talk about keeping an eye on your other assets like tools, materials and most importantly – your customers. With any business, there are just as many ways to lose money as there are to make money (if not more). Not keeping track of company inventory can be costing …