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[15 May 2009 | No Comment | ]
5 tips for increased customer retention.

In times of economic molasses, it’s important for businesses to shift sales gears from customer acquisition to customer retention. Most companies know approximately how much it costs in advertising and marketing to attract each new customer. Currently, the average cost per new plumbing/HVAC customer is around $230. By refocusing your selling strategy on repeat business rather than new business you can quickly cut acquisition costs and increase revenue. Use these tips to get the most from the customers you’ve already paid for, and hopefully lower the costs associated with bringing …