Over the years, many trends have caught on that most people would not have expected, like the surge of popularity of then-terminally-uncool Hush Puppies shoes in the 1990’s, which were previously only popular among a handful of hipsters in Manhattan.

Television shows which many thought would surely flop reached great success, such as Sesame Street. People underestimated the cognitive levels of children, but the show’s new approach to teaching gained widespread popularity and fostered literacy in preschoolers. Books, like The Divine Secrets of the Ya-Ya Sisterhood, have climbed from little known cult series to best-sellers and messages that seemed to hold little importance at the time, such as the dangers of smoking, took hold and are now hot topics all over the world. It seems that there is a pattern to these phenomenons, which many businesses could learn, replicate and benefit from greatly.

In any company, no matter the size or the industry, it’s important for a business to put together a great team of employees to help propel the business forward. It’s equally, if not more important to keep that team united and working towards the same goals. In a society where everyone is focused on winning at all costs, the idea of teamwork has been pushed to the backburner in many businesses – that’s unfortunate when you really think about it. Without a doubt a business is a team. It’s made up of employees in different departments with different roles, all doing their individual parts to reach the same goals. Individually, when employees are satisfied with their jobs and motivated, they use and strengthen their skills maximizing their benefit to the company. Happy employees work hard on they’re own, but when they work together, the outcomes are multiplied exponentially!