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Articles Archive for February 2012

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[21 Feb 2012 | No Comment | ]
Find Perfect Keywords

Effective keyword research is essential to ensure your PPC campaigns will be a success. There are a few key points to keep in mind when conducting your research and several ways to determine what your best keywords.

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[21 Feb 2012 | No Comment | ]
Who, Me?  Accountability for Contractors Part 3: The Accountability Life Cycle

Everything has a beginning. And everything has an end. Or does it?

Last month we examined the difference between accountability and responsibility. Accountability, we determined, has a bit of a negative connotation when you are the one being “held accountable”. How does that impact our employees, and ourselves…?

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[21 Feb 2012 | One Comment | ]
Forget Dollars – Zoom in on Percentages

Frank Blau
Contributing Author
Blau Plumbing

I don’t know if one of my students made a New Year’s resolution or not but the proof of what he’s accomplished since 2007 is apparent in the profit and loss statements shown on the attached excel sheet. It compares the last five years from a former student. Here’s what he wrote me:

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[7 Feb 2012 | No Comment | ]
The Myth of the One-Truck Shop

At one of my seminars, a young contractor asked me if it was possible to make a good living as a one-truck operator; “I don’t want the headaches of being an employer,” he said. “But I want to operate professionally and generate a respectable salary for myself and one other employee – just like a doctor or a lawyer.”