Effective keyword research is essential to ensure your PPC campaigns will be a success. There are a few key points to keep in mind when conducting your research and several ways to determine what your best keywords.

Everything has a beginning. And everything has an end. Or does it?

Last month we examined the difference between accountability and responsibility. Accountability, we determined, has a bit of a negative connotation when you are the one being “held accountable”. How does that impact our employees, and ourselves…?

Frank Blau
Contributing Author
Blau Plumbing

I don’t know if one of my students made a New Year’s resolution or not but the proof of what he’s accomplished since 2007 is apparent in the profit and loss statements shown on the attached excel sheet. It compares the last five years from a former student. Here’s what he wrote me:

At one of my seminars, a young contractor asked me if it was possible to make a good living as a one-truck operator; “I don’t want the headaches of being an employer,” he said. “But I want to operate professionally and generate a respectable salary for myself and one other employee – just like a doctor or a lawyer.”

ac·count·abil·i·ty
: the quality or state of being accountable; especially : an obligation or willingness to accept responsibility or to account for one’s actions

re·spon·si·bil·i·ty
1 : the quality or state of being responsible; as a : moral, legal, or mental accountability b : reliability, trustworthiness
2 : something for which one is responsible

That’s Right, 2 cents a contact! What is it? Email Marketing. The fastest, easiest, and most effective way to communicate with your customer base is also the least expensive. Creating a customized campaign is not as difficult as you may think.

The meat market in Lewisville, Texas is a landmark. Not only does the meat market sell meat, it serves great lunches, including outstanding BBQ, homemade pies, etc. Every year, we hold a “Rib Off” at the Service Roundtable where we buy ribs from three different restaurants and conduct blind taste tests for the sauce and meat. The meat market wins every time it’s in the competition.

Salespeople are paid hourly according to skill level and licensing or skills training achievement. Aim for a consistent hourly rate for the position. Overtime applies according to state and federal wage and hour laws.

Use a Bonus Plan to reward production over Goal. Performance at Goal is what is expected of those who hold the Position of Salesperson.

I’ve spoken with a number of Nexstar® Network members who’ve asked for ideas to get the phone to ring. Together, we’ve come up with thoughts that we have gotten quite excited about, and I’d like to share some of them with you.

Having read a great deal of books on businesses and what it means to operate a successful one, we’ve come to the conclusion that everyone has a great deal to say on the subject. Enough to fill aircraft carriers, in fact. So where does one start?

That’s why when we work with a contractor to help improve his business, we try to summarize the best of what we’ve learned and what we’ve seen work in successful companies. And we have found that the best place to start is with the knowledge that every act, every day, requires accountability.