There’s no secret to overcoming price objections. In fact, to say that we can “overcome” them may not be the best wording – there are many solutions to help you justify your prices. The ultimate goal is to eliminate the customer’s price concern by helping them to understand the value of your goods and services so they will have an easier time accepting the final ticket price.
There are several solutions for combating price objections when a customer claims that your competitor will do “exactly” the same work or provide the …

Slow economy, unstable market, high gas prices, economic bailout plans – what all does this mean to us – the business owners, purchasers and marketers responsible for keeping the business afloat during these uncertain times? First response to times like these is to cut the marketing and advertising budget.
Sometimes budget cuts are justified, but in most cases they’re a big mistake, here’s why:
Marketing Equals Revenue.
Research has proven time and time again that a business’ marketing budget is directly proportional to the profitability of a company. Cutting resources to your …

How many marketing opportunities do you utilize that can easily add an additional 20% to your bottom line? Whatever your answer, it’s not enough! This issue of ShuBee Business Tips, we’re taking advice from ShuBee founder, Steve Stone on a simple and inexpensive, yet highly effective way to grow your business.
Steve explained a technique called “Clover Leafing,” which he used to gain new customers when he was operating his plumbing/HVAC business. The concept is simple; after he would finish a call with one of his clients, he would go to …

We’ve all seen the t-shirts advising, “Don’t Sweat the Small Stuff” and though that mantra may have made millions for those in the t-shirt printing industry, not sweating the small stuff in your business may be hurting you more than you think. It’s all too easy to become isolated behind a desk and lose touch with employees or what’s really going on within the company.
As owners, managers, directors and team leaders, it’s our job to keep our employees on task and the business on track. If we ignore the details …

Small businesses are in a bit of a pickle right now with the not-so-great economy.
So what’s a small business owner to do? Well, you may think dropping your price is a great way to attract new clients! However, there are a few things to consider before you make those price cuts.
Fact #1
Price Indicates Value
You’ve heard the saying, “You get what you pay for.” Most people automatically assume the price indicates the value of a product or service.
This month was my husband’s birthday and he really wanted a new digital camera. …

ShuBee caters to tens of thousands of clients involved in nearly as many businesses spanning across several unique industries. Despite their differences, all of our customers are somehow tied into sales. Whether it’s Joe Plumber trying to close the deal on a new installation, a franchise purchasing agent acquiring supplies for multiple locations or a wholesale distribution buyer re-upping inventory for resale – sales are at the root of the business.
For any business to keep its doors open and be profitable some form of selling has to happen, and there …

“The greatest way to make a positive first impression is to demonstrate immediately that the other person, not you, is the center of action and conversation.” -Bill Lampton, Ph.D.
Do you know how well you make first impressions? Does your business make excellent first impressions? Your body language, uniforms, grooming standards, the cleanliness of your trucks and your office all make an impression on potential customers. First impressions can make or break a deal so we’d like to share some tips with you on how to improve your ability to make …

#1 Identify Hurdles
What’s keeping you from calling that prospect or client back? Do you feel like you’re being too pushy? Your tone gives this feeling away. Realize that sometimes people are just waiting for you to make the next move. That postcard, survey, simple thank you note or friendly phone call may be just what your customer is waiting for!
#2 Discover Your Follow-Up Goals
You may want to:

Enhance the relationship
Show gratitude for a purchase
Retain your customers
Obtain referrals
Alleviate buyer’s remorse
Find upcoming needs that could lead to more sales

#3 Use Powerful Follow-Up Tools
Pick …

Communication experts will tell you 93% of communication is nonverbal. That means when you arrive at a client’s door, you don’t even have to open your mouth before they will decide if you can do the job or not. At ShuBee, we have the products that will help you look professional. We also offer proven techniques to aid in your presentation that will help you close more business.
Closing Tip #1
Make the deal squeaky clean
Nobody likes to see nasty hands, much less shake one. Especially in a service industry where being …

You got the service call. Now all you have to do is show up at the homeowner’s door and and you’ve got a blank check. Wrong! You only get one chance to make a first impression. So, don’t blow it by making a smelly mistake!
1. Eliminate Body Odors
At least try to smell good. Don’t overdo it on the cologne. You don’t even have to wear cologne. But, always put a breath mint in your mouth before entering a client’s home. Since you’re going to be “up close and personable” with …