From a business standpoint, Pinterest may be the next best social media community and an opportunity to connect with your customers in a powerful way. If women are your target market, you are in the right place. A flat out sales pitch is not a good first approach. Consider instead how to make friends and influence people. Social media is replacing the backyard fence. Relationships first. Then, add some relevant, entertaining images of what you do, why and how…

Effective keyword research is essential to ensure your PPC campaigns will be a success. There are a few key points to keep in mind when conducting your research and several ways to determine what your best keywords.

It’s obvious that as technology grows, we need to either embrace it or get out of the way. In several recent conversations I’ve had with industry leaders and business owners I’ve been surprised at the amount of buzz and focus there’s been on website visibility and online social marketing. More and more people in our industry – even down to the one and two truck businesses – are becoming aware of the need for an online presence and realizing the effectiveness of online networking through social media. I wanted to …

Slow economy, unstable market, high gas prices, economic bailout plans – what all does this mean to us – the business owners, purchasers and marketers responsible for keeping the business afloat during these uncertain times? First response to times like these is to cut the marketing and advertising budget.
Sometimes budget cuts are justified, but in most cases they’re a big mistake, here’s why:
Marketing Equals Revenue.
Research has proven time and time again that a business’ marketing budget is directly proportional to the profitability of a company. Cutting resources to your …